Francesco Federico

Redefining Leadership in the Age of AI

Global CMO • Executive Author • Marketing, AI, and commercial transformation

Francesco Federico

20 years driving marketing and business transformation across key brands including

Where you can find my work

Explore the core themes of agentic leadership, digital transformation, and media appearances.

The Agentic CMO book cover
The Book

The Agentic CMO

Discover the book redefining marketing leadership in the automated age.

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Newsletter

Chronicles of Change

Weekly insights on navigating the shifting digital landscape and AI ethics.

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Speaking

Media & Speaking

Keynotes, interviews, and press features on the future of work.

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